Indian D2C brands using Google Optimize

245 of the 34,822 Indian D2C brands DTC Connect tracks use Google Optimize, 0.7% of the database. Apparel is the largest category with 54 brands (22%), followed by Beauty & Fitness with 34. Most are based in Mumbai, Delhi and Gurugram. Compared with all tracked brands, these brands are 33.7x as likely to also use CleverTap (14 of them do). 50 have a full profile with traffic, Instagram or description data; those are listed first.