Indian D2C brands using Apple Pay

2,238 of the 34,822 Indian D2C brands DTC Connect tracks use Apple Pay, 6.4% of the database. Apparel is the largest category with 859 brands (38%), followed by Home & Garden with 281. Most are based in Delhi, Mumbai and Surat. Compared with all tracked brands, these brands are 15.2x as likely to also use PayPal Express Checkout (547 of them do). 18 have a full profile with traffic, Instagram or description data; those are listed first.