DTC Connect
Technology

Indian D2C brands using Klaviyo

2,512 of the 34,822 Indian D2C brands DTC Connect tracks use Klaviyo, 7.2% of the database. Apparel is the largest category with 966 brands (38%), followed by Beauty & Fitness with 307. Most are based in Delhi, Mumbai and Bengaluru. Compared with all tracked brands, these brands are 3.8x as likely to also use ReCharge (128 of them do). 145 have a full profile with traffic, Instagram or description data; those are listed first.

Top categories

  • Apparel966 · 38%
  • Beauty & Fitness307 · 12%
  • Home & Garden306 · 12%
  • Food & Drink223 · 9%
  • Health147 · 6%
  • Consumer Electronics62 · 2%
  • People & Society57 · 2%
  • Toys & Hobbies48 · 2%

Top cities

Tools these brands over-index on

Ecommerce platforms

  • Shopify2,499 · 99%
  • X-Cart28 · 1%
  • Magento14 · <1%
  • Rebuy5 · <1%
  • WooCommerce4 · <1%
  • OpenCart2 · <1%
  • Shogun2 · <1%
  • Haravan1 · <1%

Top 36 of 2,512 brands

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