Indian D2C brands using Smile.io

1,249 of the 34,822 Indian D2C brands DTC Connect tracks use Smile.io, 3.6% of the database. Apparel is the largest category with 396 brands (32%), followed by Beauty & Fitness with 205. Most are based in Mumbai, Delhi and Bengaluru. Compared with all tracked brands, these brands are 6.1x as likely to also use Recurpay (60 of them do). 99 have a full profile with traffic, Instagram or description data; those are listed first.