Indian D2C brands using Mailchimp

1,714 of the 34,822 Indian D2C brands DTC Connect tracks use Mailchimp, 4.9% of the database. Apparel is the largest category with 622 brands (36%), followed by Food & Drink with 204. Most are based in Delhi, Mumbai and Bengaluru. Compared with all tracked brands, these brands are 3.6x as likely to also use Privy (103 of them do). 73 have a full profile with traffic, Instagram or description data; those are listed first.