Indian D2C brands using Google Analytics 4

4,811 of the 34,822 Indian D2C brands DTC Connect tracks use Google Analytics 4, 14% of the database. Apparel is the largest category with 1,721 brands (36%), followed by Home & Garden with 590. Most are based in Delhi, Mumbai and Bengaluru. Compared with all tracked brands, these brands are 2.9x as likely to also use Google Tag Manager (4,629 of them do). 176 have a full profile with traffic, Instagram or description data; those are listed first.