Indian D2C brands using TikTok Pixel

190 of the 34,822 Indian D2C brands DTC Connect tracks use TikTok Pixel, 0.5% of the database. Apparel is the largest category with 48 brands (25%), followed by Home & Garden with 38. Most are based in Delhi, Mumbai and Surat. Compared with all tracked brands, these brands are 9.3x as likely to also use Pinterest Pixel (14 of them do). 9 have a full profile with traffic, Instagram or description data; those are listed first.