Indian D2C brands using Privy

577 of the 34,822 Indian D2C brands DTC Connect tracks use Privy, 1.7% of the database. Apparel is the largest category with 230 brands (40%), followed by Home & Garden with 68. Most are based in Mumbai, Delhi and Bengaluru. Compared with all tracked brands, these brands are 4.8x as likely to also use TrustedSite (18 of them do). 12 have a full profile with traffic, Instagram or description data; those are listed first.