DTC Connect
Technology

Indian D2C brands using Outbrain

51 of the 34,822 Indian D2C brands DTC Connect tracks use Outbrain, 0.1% of the database. Beauty & Fitness is the largest category with 12 brands (24%), followed by Apparel with 10. Most are based in Bengaluru, Gurugram and Mumbai. Compared with all tracked brands, these brands are 80.3x as likely to also use Taboola (20 of them do). 9 have a full profile with traffic, Instagram or description data; those are listed first.

Top categories

  • Beauty & Fitness12 · 24%
  • Apparel10 · 20%
  • Health8 · 16%
  • Home & Garden7 · 14%
  • Food & Drink5 · 10%
  • Beauty & Personal Care2 · 4%
  • Adult1 · 2%
  • Autos & Vehicles1 · 2%

Top cities

Tools these brands over-index on

Ecommerce platforms

Top 36 of 51 brands

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