DTC Connect
Technology

Indian D2C brands using Firework

27 of the 34,822 Indian D2C brands DTC Connect tracks use Firework, 0.1% of the database. Beauty & Fitness is the largest category with 9 brands (33%), followed by Beauty & Personal Care with 5. Most are based in Bengaluru, Gurugram and Mumbai. Compared with all tracked brands, these brands are 2.9x as likely to also use Google Ads Pixel (25 of them do). 11 have a full profile with traffic, Instagram or description data; those are listed first.

Top categories

  • Beauty & Fitness9 · 33%
  • Beauty & Personal Care5 · 19%
  • Apparel4 · 15%
  • Home & Garden4 · 15%
  • Health3 · 11%
  • Food & Drink1 · 4%
  • Food & Groceries1 · 4%

Top cities

Tools these brands over-index on

  • Google Ads Pixel25 · 2.9x
  • Google Analytics Enhanced Ecommerce22 · 2.6x
  • Google Tag Manager23 · 2.6x
  • Google Adsense22 · 2.5x
  • YouTube Player11 · 2.3x
  • Google Analytics25 · 2.1x
  • Facebook Pixel24 · 1.5x

Ecommerce platforms

Top 27 of 27 brands

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