DTC Connect
Technology

Indian D2C brands using Affiliatly

39 of the 34,822 Indian D2C brands DTC Connect tracks use Affiliatly, 0.1% of the database. Apparel is the largest category with 7 brands (18%), followed by Beauty & Fitness with 7. Most are based in Mumbai, Bengaluru and Delhi. Compared with all tracked brands, these brands are 2.1x as likely to also use Google Tag Manager (27 of them do). 5 have a full profile with traffic, Instagram or description data; those are listed first.

Top categories

  • Apparel7 · 18%
  • Beauty & Fitness7 · 18%
  • Consumer Electronics3 · 8%
  • Food & Drink3 · 8%
  • Health3 · 8%
  • Home & Garden3 · 8%
  • Family & Community2 · 5%
  • Jobs & Education2 · 5%

Top cities

Tools these brands over-index on

  • Google Tag Manager27 · 2.1x
  • Google Analytics Enhanced Ecommerce24 · 2x
  • Google Adsense25 · 2x
  • Google Ads Pixel23 · 1.8x
  • Google Analytics31 · 1.8x
  • Facebook Pixel34 · 1.5x

Ecommerce platforms

  • Shopify39 · 100%

Top 36 of 39 brands

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